So, here's the deal. I began exploring craft tea formula making while studying eastern
medicine, deeply investing in learning how to expedite recoveries from
overwork and over training, and making myself a more efficient runner. I
was a regular guy nearing 30 who made substantial professional and personal
changes, and chose take a direct path to study and practice naturalistic medicine for feeling more
objectively amazing.
As a constructive exercise, I began to explore what would make a more
deeply cooling, organically invigorating, opening and energizing drink I
could use anytime without the vaso-constriction or long half life of
coffee or energy drinks, or the sugar or inflammation from juices, while
also being more dynamic than simple water.
Over
time, what began to take shape were some bold, unfiltered whole herb
situations that looked and felt fairly amazing, and started
conversations.
These
are not your average teas. These are something else, and this is what
got me into the consumer product biz. More specifically, the premium
natural, non-alcoholic beverage space.
In
any case, the journey to develop a market ready product, and build the
brand, company and revenues around it has been an interesting one.
I'll share my stories of the adventure here. I hope they're helpful.
Be awesome.
-Dale
